What do people live for?
For missing someone?
For keep living?
For live longer?
For leaving?
Or for……
Dream
Background
The reasons of introducing this video are not only touching heart story, high hits accumulation, and also many winning awards from competition.
Recently, the most representative short videos competition in Great China area is 1st Microfilm competition as part of 21st China Golden Rooster and Hundred Flowers Film Festival in Beijing on December 2011.
For the first time, short online video makers have the chance to join an official film competition. The festival aims to provide a stage for young Chinese filmmakers while enriching the creativity of domestic filmmakers. Sina Corp., a Chinese online media company, hopes to attract more people to join to the movie industry and promote network between investors, producers and filmmakers.
There were total 71,766 competitors last year in the competition. Dream Rangers had four nominations, awarded best commercial microfilm, and even also won the final Grand Prix, the best videos from all the competitors.
Most of the compliments are similar: simple but profound and the background music gives audiences a fighting power!
Storyline
Five seniors average 81 years old, with cancer or heart disease, live an unhappy life. One day, they hear that one friend has passed away. The five friends frown and have awkward silence in the funeral. Suddenly, one of them yells with strong will “We should fulfill the dream of riding motorcycle around Taiwan.” They start physical training and complete thirteen-day riding around the island. In the end, the narrator asks “What do people live for?” The answer is dream.
This video is adapted from a true story of a Taiwan Seniors Foundation. Their riding adventure is filmed as documentary Go Grandriders and released in Taiwan on October 2012. Lots of audiences are deeply moved by their passion of chasing dream.
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This commercial is made by TC bank, established in Taiwan in 1992. TC bank aims to build an image that they stand together with the public with 100% caring. They would empathize the emotions from the daily life of common people.
Comments
Normally, when we think about a picture of a bank, it is just a place having transactions and other business. We don’t normally tend to connect bank to personal relationship. However, recently more bank commercial videos try to make close personal relations with customers to appeal their emotional feeling.
In this case, this video even brings emotional orchestration of self actualization. We see our dreams being filmed in the advertisement and there are others cheer for our dream.
Due to the convenience of the Internet, we are able to see many creative and excellent videos. But not many of them are able to cause resonation among audiences. So, this is an outstanding case I would like to share.
[Call to action!]
Does an impressive bank advertisement really influence your selection of bank? For me, I see myself as a quite rational consumer. My shopping consideration of daily products sometimes might be affected by impressive advertisements. However, for bank, I still consult with relatives and friends and choose by convenient location.
How about you? I am curious about your opinion.
i really like this film, it really touched me.
I thought this video was really well made. It surprised me a bit to see such an emotionally based theme in Chinese media but it was extremely refreshing.
The video catches the essence of the human nature very well. I agree that the dream in individual’s mind is the driving force of any social activity.
I enjoyed watching the the video with nostalgic yet hopeful atmosphere.