Tag Archives: China

Ironic Marketing Humor

You just can’t decide if it is cool to like or dislike. In this anti-anti-cool, counter-counter-culture or be-rich-but-appear-poor: it is the ironic marketing humor. This online video adopts an ironic way to deal with product placement and it turns out … Continue reading

Posted in Online Video from China and Taiwan | Tagged , , , , , , , , , | 1 Comment

獲獎無數《不老騎士》Awards winner – Dream Rangers

What do people live for? For missing someone? For keep living? For live longer? For leaving? Or for…… Dream Background The reasons of introducing this video are not only touching heart story, high hits accumulation, and also many winning awards … Continue reading

Posted in Online Video from China and Taiwan | Tagged , , , , , , , | 3 Comments

《80後紀念館》Post-80s Collective memories:The power of Nostalgia as a marketing strategy

Background Post-80s Collective memories is made by Jianlibao, a soft drink brand from China which was established in 1984. This video has accumulated 4 million hits and more than 25 pages of comments from Yuku. What is Post-80s? A colloquial … Continue reading

Posted in Online Video from China and Taiwan | Tagged , , , , , | 5 Comments

《這一刻,愛吧》Deep in rapidly breaks the short online video record in China

The surprising fact : The video 10 days broke the 30 million Hit! Deep in released in the mainland China on April, 2012 by Cornetto, a frozen ice cream cone brand. It not only got billions of traffic hits maddeningly … Continue reading

Posted in Online Video from China and Taiwan | Tagged , , , , , , | 3 Comments

China micro-film 101

Have you ever heard about the term of “micro-film”? Well, actually it is not something new. In fact, micro films are just type of commercial video normally produced in less than two months and are broadcasted mainly on video websites … Continue reading

Posted in Online Video from China and Taiwan | Tagged , , , | 1 Comment

The Action Idea!

When I was in undergraduate with communication background, I had the chance to complete a HD short movie as graduation production from start to finish. I still remembered vividly how my classmates and I did brainstorming, tried to effectively use … Continue reading

Posted in Online Video from China and Taiwan, TBD | Tagged , , | 2 Comments