Why Should We Think about Mobile Security?

I complained to my friend that my phone is getting slow and crashing easily whenever I use some apps these days. “Hmmm…Have you tried an antivirus software on your phone?” she said. My mobile device should have Security Software? This is a totally new concept for me. An antivirus protection and firewalls have become necessary standard-issue software for our home, business computers and personal laptop. Mobile phones have more and more powerful hardware and the overall function almost matches the computer’s. We web surf, download, check e-mail and make online purchases on our phone.

However, the concept of antivirus protection is still not widespread. Our smartphone pretty much contains vital personal and business information, so we should consider mobile security software as the new standard to avoid smartphone from mobile threats. According to TopTenREVIEWS: 2013 Best Mobile Security Software Comparisons and Reviews,

A mobile virus can drain a phone’s battery, delete personal and business information, and even cause certain features to be completely nonfunctional. Not only can a virus disable functions on your phone, but other forms of malware may also send infected files to your contacts, send mass messages without permission, make expensive calls resulting in unwarranted billing, and turn your mobile device into a recorder or even a camera, taking pictures wherever you go and displaying them online ( TopTenREVIEWS, 2013).

This warning shows how we should emphasize the mobile security. Also, there should be a way to prevent crises if we carelessly leave our phone in a taxi, shopping mall or a restaurant. The best mobile security applications should give you the ability to lock phone and SIM card remotely, wipe important information from memory card and activate phone’s built-in GPS chip to locate a lost or stolen device. With the right software solution, users don’t have to sacrifice security for mobility.

Lastly, with the limited resources and small size of mobile phones, it is especially important that the design of mobile security software is straightforward and easy to navigate. Here I recommend LINE Antivirus with clear interface and cute icons surprising users when the software scans your system.

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LINE: A Mobile Platform for Everything

First week I had a brief introduction of my three messaging Apps, Whatsapp, LINE and WeChat. LINE is the App users can make free voice calls and send free messages. I have been paying attention on LINE’s developments because it provides unique and interesting approaches. Right now NHN Japan ‘s strategy for LINE is building a platform for games, music, books, news, and social networking. Apparently, LINE positioned itself as a mobile platform for everything. NHN Japan Corporation has grown its free LINE application into one of the world’s most talked-about apps. Is it going to be a mobile version of Facebook?

Compared with Facebook, LINE concentrates on the need of mobile users and enables them to connect with each other anytime and every time. The biggest difference from Facebook is the design of LINE all focusing on the mobile users in mind. NHN Japan says that LINE’s strategy is focused on growth rather than profit. I consider their business goal is like the beginning of Amazon, the priority is attracting users rely on their platform

Compared to other messaging apps strategies, one thing unique to LINE is their service surrounded by animate characters and other stickers. The stickers are known for its cute and oversized animated chat emoticons  Characters like Moon, Brown, Cony and James have swept the Japanese and Taiwanese market. Users can include the stickers in their chat messages, pictures and also social games. According to techcrunch.com, NHN hasn’t released recent numbers on the app’s financial performance, but in July, consumers spend $3.75 million per month in sticker sales.

Since the Line animated characters become the money tree, LINE even made online animation and real spin-off products keep attracting users. 

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Another example is “LINE POP”, an official mobile game made up by LINE animated characters. The simple game aims to get rid of blocks with abundant characters’ expressions. Users can even play with their LINE friends and receive the hearts needed to play and compete for higher rankings.

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LINE keeps extending the potential of mobile services such as “LINE manga”, which collaborates with more than 50 Japanese publishers as e-comic book reading services. Users can read almost 30,000 comic books throughLINE and download stickers from the comic book characters. Furthermore, they can recommend comic books to their LINE friends. I consider this service not only strengthens LINE’s social networking also bring a new wind to Japanese printed publishers.